SSL certificates perform two major functions—encryption and identity validation. Both are essential to gaining the trust and, ultimately, the business of online visitors.
Prove your business authority with custom issued SSL Certificates.
With one solution you can protect all domains such as .com, .net, .org.
Provide your customers with extra reassurance by displaying trust symbols.
Protect all sub-domains with one SSL Certificate. For example: sub.domain.com.
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Secure your entire web presence with a single SSL certificate for all domains.
Certificate Validation Levels
SSL, or Secure Socket Layer, is a universally accepted security protocol used by web browsers and web servers to protect data in motion—it’s the Web’s protocol for encryption. SSL has two components—the protocol and the certificate. The protocol is the code and procedures which allow computers to handle the encryption. ¬The certificate identifies the specific web server and works in combination with a unique code used for encryption. Together, they enable a secure HTTPS connection.
Encryption is the basis of secure web communications. The process turns “plain text” into “cipher text” to scramble data so it’s not readable by anyone except the intended party. Historically, most websites have been served over HTTP or Hypertext Transfer Protocol which has one glaring flaw—it’s not secure. Any information transmitted via an HTTP connection is easy to steal. Given that today we share all sorts of sensitive information online—including addresses, login IDs, passwords, credit card numbers and more—the browser community has pushed for the entire web, not just e-commerce sites, to be encrypted. Encryption is enabled via an HTTPS connection.
HTTP has been the accepted standard since 1997 and was the traditional way to serve up a website, even though it didn’t provide a secure connection. When you install an SSL certificate, your website will be served up using HTTPS (HTTP + SSL) instead of HTTP, indicating an encrypted connection.
An SSL Certificate is a server-based software product that serves two primary functions. The first is to secure data in motion by enabling an encrypted connection between clients (website visitors) and web servers (that host a website) via the SSL/TLS protocol. All SSL Certificates offer this base-level encryption but differ on the second function—identify validation. The second important function of an SSL Certificate is to authenticate, or validate, the identity of the company or organization holding the certificate. Trust is everything when you’re communicating or doing business online. Today’s skeptical visitors need assurance you’re legitimate. SSL certificates offer various levels of validation and visual trust indicators.
SSL Certificates aren’t just for e-commerce anymore. Starting in 2016, industry titans such as Chrome and other key browsers have made significant changes that turned encryption into a website security standard. Encryption and trust are both critical to your online success. SSL Certificates provide encryption to secure data in transit and, more importantly, validate who’s on the other end of online communications, giving users confidence to share their information—and their money.
The importance of securing data is obvious when you consider the sensitivity of information sent across the Internet. That’s why all browsers have now require all webpages—not just e-commerce—to be served over an encrypted, or HTTPS, connection. Webpages still being served via HTTP now display a “Not Secure” warning to visitors so across-the-board encryption is critical. But SSL Certificates provide more than just encryption—they validate identity and communicate trust, the foundation of the online economy, using visual trust indicators.
Site Seals are highly identifiable visual images—static or dynamic—that appear on webpages to assure visitors their connection is encrypted and they’re safe on your site. Think of the Better Business Bureau trust mark, only related to website security. They help you differentiate your site from competitors and give visitors an extra level of assurance that boosts trust and conversions. Domain Validation (DV) SSL Certificates have a static Site Seal. Organizational Validation (OV) and Extended Validation (EV) SSL Certificates have a dynamic clickable Site Seal.
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